Spotify's music radio, new stations and lazy Buggles
· 5.9 minutes to read
“I don’t get your emails any more,” said a correspondent by email this week to me. There may be a reason for that - I’ve not sent very many. Partially because I don’t know what to say about 2020, which has turned many peoples’ lives upside down. And, partially because while I’ve done some conference speaking in webinars, I’ve not seen very many other speakers because of the way they’re done and the timezone I live in, too. So apologies if you’ve been expecting this email a little more regularly than you’ve got it.
It’s been an interesting few months, hasn’t it? Back in October, Spotify launched a system where you can record your own music shows. It essentially produces a playlist of a host saying stuff, with some tracks, which play in full with a Spotify Premium account.
Initially, I thought to myself that if I wanted to hear badly-configured voicetracking I could just listen to the radio, but what’s been interesting is hearing some uses to which it’s been put.
Edison Research’s Tom Webster, who’s consulted for enough radio stations in his life to know how it all works, has been making some rather good shows called Deep Six - writing it up in the process. He’s annoyingly good at it, and annoyingly has the deep American voice that makes it all work - with a good microphone, some background music for his presenter breaks/links, and a polished sound.
But then there’s the much less produced Walk The Pod, with comedian Rachel Wheeley. Seemingly recorded for her friends and family, she pops out for a walk, talks, and plays songs. It’s a very intimate thing, recorded presumably on a mobile phone while wandering around South West London, and including audio clips from listeners. Unlike Tom’s polished shows, it’s not something that would ever make its way onto the radio - but perhaps that’s why it’s so different.
Is it the future of radio? Hmm. It’s quite refreshing to give different voices access to the air - something, with Australia’s vibrant community radio scene, is rather more prevalent here than the UK. And it’s quite nice to be able to skip the presenter talking, if you so wish. I define radio as a “shared experience and a human connection”, and it ticks most of the boxes there, too.
A bunch of interesting new radio stations have launched, too.
Soundcloud Radio launched on DAB+ in Australia in August. I assume that the station is being advertised on Soundcloud itself, though I only discovered it this month.
Boom Radio is to launch in the UK. A radio station aimed at an age-group that UK radio has essentially forgotten about - the over 65s. It’s being run by two titans in the radio industry. Just like Soundcloud Radio, it’s a new format that hasn’t existed on the radio, and new platforms have the space to allow it to breathe. Also, from the sounds of it, it’ll be a radio station without any studios - with programmes coming from presenters’ homes, rather than an expensive padded room somewhere. Matt Deegan writes more.
There are also a lot of local online stations popping up all over the UK, as a reaction to Bauer’s closure of most of the remaining local radio services. West Yorkshire Radio, from my old patch, is a good example of this - some good heritage names who listeners should recognise. The question is whether online-only services like this can attract the kind of audiences they need, given that it’ll be difficult to get onto DAB+ in the county.
Talking of West Yorkshire radio, all of a sudden BBC Radio Bradford popped up on the air. Bradford’s never really been very well served by BBC Local Radio, but they have their own station now: BBC Radio Bradford has two regular shows between 6am and 2pm. However, it seems to have been done without any thought about how people are going to hear it. It’s only available on the ailing AM band, and has no DAB coverage nor any other outlet. It doesn’t exist in BBC Sounds, the BBC’s radio app, either. It doesn’t even have a “radio” website - with a two-page events template thrown hurriedly together . As someone who used to live in Bradford, the city is a bit bored of perpetually living in the shadow of Leeds - so I look forward to the BBC doing this properly at some point.
More news about radio for old folk - a heritage oldies station in Sydney, 2CH, turned off AM and switched over to DAB+ completely. They retained 50% of their audience. Not bad.
I spoke at the WorldDAB General Assembly - asking what type of radio we should make in the future: especially for younger audiences. I very much enjoyed putting this together.
I also spoke in Finland about radio’s bright future, as a guest of Radiomedia. I learnt, as I think I always learn in Finland, that everyone’s much more fashionable in that country than I’ll ever be.
Interesting for the geeks reading this - the BBC is now using serverless AWS for its website architecture. The whole thing is running through Lambda. Seems a brave move to me!
(On the above - livenow·news is my little plaything - it uses Lambda to query YouTube every half hour, and is statically hosted. Live TV news channels, with a hopefully decent user interface.)
Lazy Buggles stories - some weird Indian video mashup, while a man working for a radio station writes an article with the flipped Video didn’t kill the radio star. Video didn’t kill it but it’s still dead anyway says someone else. And someone else still claims that the smart-phone is radio’s biggest threat, which is only true if you think radio is just AM/FM. It isn’t.
Matt Deegan writes a bit of history about DAB Digital Radio in the UK.
A hot take from another radio presenter leaving the industry: there’s no joy in radio any more. I think there’s quite a bit of truth in this statement. The stations I’ve worked at that have succeeded have all been joyful places.
Keith Jopling, a man who knows his music, gives us his thoughts about Sonos Radio. Of note, it uses Super Hifi to make it more than just a dull jukebox.
Worth a watch, this - SCA’s Grant Blackley on radio’s recovery from the pandemic.
And in any case, fewer and fewer people are listening to top 40 CHR stations. Edison Research report a drop of a third since 2016. I wonder if it’s an issue with the format… or an issue with the medium?
In any case, I look forward to waving goodbye to 2020, and to whatever 2021 has to give us. It can’t be as bad as this year, surely?