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International radio trends from the radio futurologist

Small-scale DAB in the UK - how should it work? And good radio station branding

January 8, 2018

It's been a busy week for my new baby, Podnews, a free daily briefing for podcasting and on-demand.

On Tuesday, I released an investigation into highly-inflated figures for iHeartMedia's podcasts - it turned out that Podtrac, the analytics company, was merely measuring page-impressions to websites like Z100 or KIISFM, rather than actual listens. I'm quite proud of the piece, and I'm grateful to those who helped me unearth the facts and check the lengthy write-up.

Podtrac have since removed iHeartMedia's figures completely from their ranking charts. iHeartMedia made a statement to a US radio industry website, too.

I don't believe there was any deliberate inaccuracy involved; but it's been interesting to see how the news has been reported: or, mostly, not reported. Perhaps that's a comment on industry websites being unwilling to anger large companies; or, probably more likely, a lack of interest in analytics. Either way, I'm enjoying my work on Podnews - if you're interested in the future of podcasting and on-demand, you should pop over and subscribe.

North America

United Kingdom



What did you miss over the holidays?

Thanks to the wonderful supporters on Patreon, this newsletter is now being archived on the web. So, if you were away during the holidays...

Thank you to Allyson Marino, Jason DeFillippo, Robbie MacInnes and Mirko Lagonegro, Pat Hannon, Andrew Davies, Alexander Laurin, Brad Smart, Jake Shapiro, George Bradt, and Andy Maher for your support via Patreon over the past month. Also, thank you and "hello!" to our new silver supporters - Simplecast, Geller Media International, and acast. I now have 62 patrons. You can be like these fine people and suppliers.


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