Subscribe by email, free

International radio trends from the radio futurologist

The MIDAS touch - RAJAR tells us how people listen to the radio

May 14, 2018 · 3.5 minutes to read

Above: Fun Kids does something quite clever in an effort to gain reconsent under GDPR rules: making their (normally colourful) email black and white, and asking people to reconfirm their email to “restore the colour to your inbox”.

(As an aside: I shouldn’t need to gain reconsent because my email newsletter list has always just been for that: so breathe a sigh of relief, so you won’t get a GDPR reconsent from me. Here’s my privacy policy if you wanted a peek).

My column

United States

United Kingdom




<< Digital radio brings tight targeting opportunities

Our supporters (become one)

Keep an eye on radio trends from across the world

Subscribe to my weekly newsletter by email, free