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International radio trends from the radio futurologist


Radiodays Europe 2019 - the meeting point for the world of radio and audio: Lausanne, Switzerland 31 March - 2 April

Fortunately goes exclusive to the BBC Sounds app; and adblocking comes to the radio

January 21, 2019 · 3.7 minutes to read

“What information do you have on our listeners?” “The data that we look at is really a headline level, you know, we’re a public service, we’ve got a responsibility to serve all audiences and its important that the content that we commission, produce and put on our platform really has got something for all licence-fee payers, and that’s why we look at it. So we do know what the age profile of our audience is, [and] the regions that they listen from.”

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