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James Cridland - radio futurologist
AI starts making radio ads

AI starts making radio ads

· 2.6 minutes to read

Above: see you at NAB?

Good job I don’t write radio commercials any more: this AI tool seems to have made me redundant. It’s a tool that makes radio ads (or, indeed, podcast ads) on spec, using AI scripting and AI. You just give it a brief, and it writes the spot and voices it, too.

Of what I’ve seen so far, it’s very smart: and of course I asked for an ad, so here’s one:

(Don’t go using this anywhere, please, I probably shouldn’t have posted it here anyway)

Sometimes, it’s easy to book the airtime, but making the radio ad is a bit of a kerfuffle - so anything that helps is an interesting idea. One less buying objection. Interesting idea.

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  • World’s biggest broadcaster - world’s worst HR department

  • Canadian radio? 78% reach, 1.8 hours listening a day, apparently - a big increase of total time spent listening over the past two years. Podcasting about half as big though. Source: Vividata

  • Interesting thoughts about the future of music radio. “music itself is no longer at the heart of any youth or counter-culture”. Off of Twitter, but I’m now linking to the privacy-friendly Nitter instead, because Elon Musk is a fool.

  • US radio analyst Sean Ross listens to Ken Bruce’s second hour on Greatest Hits Radio.

  • The Mirror reports on “Britain’s dirtiest radio”. It’s a great stunt by Fix Radio.

Want to supercharge your radio show? Here’s a £1 week-long trial of Show Prep - from a world class radio consultant and the best show-prep writer in the UK. Great for UK stations, or for English-language stations everywhere, too. (ad)


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